HTML, video, and images are indexed by search engines and stored so you can easily find them in a web search. The question is still, does Flash content get indexed by the search engines? Already in 2008 Adobe announced that they had teamed up with the search industry leaders (Google & Yahoo!) to improve search results of dynamic web content and Internet applications. At the time Adobe said:
“Moving forward, RIA developers and rich web content producers won’t need to amend existing and future content to make it searchable—they can now be confident that it can be found by users around the globe.”
Two years later we have experienced that some of our Flash solutions does not get many results when googling them. Now why is this? Has Adobe/Google/Yahoo! failed or is it just that we have missed out on the details on how to really make the Flash more search optimized? Adobe stated in 2008 that all existing SWF solutions, across all versions of the SWF file format should be supported. That is without taking any grips to improve existing solutions for SEO. Can this be true? There are a lot of rumors and myths about Flash and CEO around on the web. I’ll try in this article to figure out what the real facts are…
What does it really take to make your Flash site optimized for search engines?
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The Flash Player has supported the wmode parameter since version 3. The default value for 
The Future of Flash – some thoughts
Once again Flash is in trouble. It’s not the first time, and I believe it’s still not the last. From Javascript, AJAX, Silverlight, Google, Microsoft… you name them, they’ve probably had some thorn in Flash’s side.
Now it’s piling up for Flash again: Steve Jobs is crusading against Flash accompanied by the entire HTML5 consortium. Atop of this all major video-service providers, mobile phone makers, and a whole lot of others are now leaving Flash behind in the dust.
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