HTML, video, and images are indexed by search engines and stored so you can easily find them in a web search. The question is still, does Flash content get indexed by the search engines? Already in 2008 Adobe announced that they had teamed up with the search industry leaders (Google & Yahoo!) to improve search results of dynamic web content and Internet applications. At the time Adobe said:
“Moving forward, RIA developers and rich web content producers won’t need to amend existing and future content to make it searchable—they can now be confident that it can be found by users around the globe.”
Two years later we have experienced that some of our Flash solutions does not get many results when googling them. Now why is this? Has Adobe/Google/Yahoo! failed or is it just that we have missed out on the details on how to really make the Flash more search optimized? Adobe stated in 2008 that all existing SWF solutions, across all versions of the SWF file format should be supported. That is without taking any grips to improve existing solutions for SEO. Can this be true? There are a lot of rumors and myths about Flash and CEO around on the web. I’ll try in this article to figure out what the real facts are…
What does it really take to make your Flash site optimized for search engines?
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Speed up your website – Google cares!
As we all know Google search results are based on many different parameters – starting with most important ones like content or inlinks and ending up with factors like accessibility. The one who will figure it all out and implement on the website will probably become very reach. It’s ‘just’ a matter of fitting Google taste perfectly.
Recently Google announced that there is another element which all webmasters should take into account while thinking on Google search results: SITE SPEED.
Site speed shows us how quickly a website responds to web request.
It’s obvious that speeding up the website is important for both visitors and site owners. Users spend more time on the sites which loads faster. Of course it won’t fix the content or user experience problems, but definitely it matters. And this is why Google has been starting to affect search queries by the site speed.
There have already been some tools on the market which can evaluate the speed of the site:
- Page Speed – Firefox add-on that evaluates the performance of web pages and gives improvement suggestions
- Webmaster Tools – inside Labs > Site Performance webmasters can check site speed and see the results in the chart
- YSlow – a free tool from Yahoo! with optimization suggestions
More tools can be found here:
Speed Tools
Site speed is not and will probably not be the key parameter for search ranking algorithms, but for sure it is worth mentioning element when it’s about SEO, and all webmasters should think about it while creating websites.